The battle between Netflix and Paramount for the acquisition of Warner Bros. Discovery has moved to the heart of Europe.
This week, Paramount's CEO David Ellison visited Paris, where he met with French President Emmanuel Macron, as well as with the culture ministers from France and the UK. This trip to European capitals aims to secure support from local politicians and cultural figures, which should help strengthen Paramount's position in negotiations with Warner Bros. shareholders, who previously rejected its proposal. As part of its strategy, Paramount emphasizes its commitment to the film industry,