The musical group AY YOLA has decided to become the cultural ambassador of the World Nomad Games, which are scheduled to take place from August 31 to September 6, 2026, in Kyrgyzstan. The signing of a cooperation memorandum took place between the International Secretariat of the Games and the group itself.
The main goal of this partnership is to preserve intangible cultural heritage, as well as to promote the traditional culture of nomadic peoples through modern musical performance. As part of the ambassador program, AY YOLA will participate in various cultural and informational events, creating a modern international image of traditional culture.
AY YOLA is a musical trio from Bashkortostan, known for its original approach to ethnic music and modern interpretations of the Bashkir epic "Ural-Batyr." The musicians combine traditional instruments, live performance, and electronic elements, allowing them to resonate with a broad international audience.
The World Nomad Games are considered one of the most significant international cultural and sporting events, uniting different countries around traditional sports, culture, and intangible heritage. The cultural program of the Games represents a separate direction that reflects the philosophy of nomadism, the continuity of traditions, and the interaction between the past and the present.
Collaboration with AY YOLA emphasizes the international cultural aspect of the Games and highlights the role of modern ethnic music as a universal means for intercultural exchange.
