This collaboration, formalized by a memorandum, aims to support the preservation of intangible cultural heritage and promote the traditional culture of nomadic peoples through modern musical expression.
AY YOLA, known for its unique approach to ethnic music, reinterprets the Bashkir epic "Ural-Batyr." Their work combines ancient traditions with contemporary musical elements, including live performances and electronic sounds, allowing them to resonate with a wide international audience. Through their music, AY YOLA conveys the values of their culture, making them accessible to the modern listener. As part of their ambassadorial role, the group will participate in cultural and informational initiatives, representing the World Nomad Games and shaping their contemporary international image.
The World Nomad Games is a significant international event in the field of culture and sports, uniting peoples and countries through traditional sports and cultural heritage. The cultural component of the games is regarded as a distinct direction, showcasing the philosophy of nomadism based on the continuity of traditions and dialogue between the past and the present.
The partnership with AY YOLA emphasizes the importance of contemporary ethnomusic as a means of intercultural communication and enhances the international aspect of the World Nomad Games.
