Life in the Regions: Diana Chuvichkina Creates Unique Handmade Souvenirs in Karakol
A Turmush correspondent spoke with this talented craftswoman.
Diana was born in 2001 in Tomsk, Russia, but her home is now in Karakol, which has become an important source of inspiration for her and a place where she develops her creative ideas.
By profession, she is a designer, and in her free time, she works as an SMM specialist in one of the city's cafes. However, creating meaningful and vibrant souvenirs holds a special place in her life.
The idea to start producing souvenirs did not come immediately. Diana's husband is from Karakol, and the couple met in Russia. "After our wedding, we came to Karakol for vacation and noticed a lack of original souvenirs. Later, when we finally moved to Kyrgyzstan, we had the idea to create such souvenirs ourselves," she shared.
For Diana, Karakol has become not just a place of residence but a space for creativity. She is inspired by the proximity of the mountains, the soulful cuisine, and the calm rhythm of life that is so lacking in large cities. However, the main source of her inspiration is the people. "I am amazed at how people from different countries in Karakol communicate with genuine warmth, even if they speak different languages," she noted.
The image of a dragon often appears in her works — it is a symbol that holds a special place in her heart. The dragon standing in the center of Karakol has become a true highlight of the city for her.
In the production of her items, she uses various materials, but most often gypsum and felt. Creating one piece requires a lot of time and patience: making a magnet takes about two and a half hours, a candle is made in about two days, and printing stickers or postcards can take up to two and a half weeks.
Often, ideas change during the work process — the initial sketch can transform into the finished product, adding new details and character.
Diana believes that souvenirs play an important role in preserving the image and spirit of the city. "Time does not stand still, and people's perspectives change. Ordinary magnets with photos become outdated. Our products bring a fresh perspective on Karakol and show that creative people live here," she explained.
Many buyers and tourists are surprised to learn that the souvenirs are handmade. Many admit that they were missing such items, and some even regret that Diana's works can only be found in Karakol, although they search for them in Bishkek as well.
Diana feels special joy when her products are sent to different cities and countries. She notes that her goal is not just to earn money but to attract people to Karakol. "I want more and more people to fall in love with this city and its culture, just as they do with my creativity. It makes me happy when my works evoke delight and interest," she said.
The path to recognition has not been easy. At the initial stage, Diana and her husband started with simple magnets, and two years ago, when they approached one of the souvenir shops, they faced criticism and rejection, which hurt them deeply, but there were also people who believed in them and gave them a chance.
In her opinion, young artisans in Karakol now have the opportunity to realize themselves. Cafe owners and small establishments actively support local authors and help them find their audience.
Diana plans to continue developing her business, expanding her range and trying new directions. Her dream is to make her works recognizable and accessible in every corner of the city. She also does not rule out the possibility of participating in republican and international projects, although it slightly scares her — but she believes it is worth trying.
To those who are just starting their creative journey, Diana advises not to be afraid and to boldly implement their ideas. Criticism is just part of the path, and there will always be those who will appreciate your talent. "It is important to take risks, try, and believe in yourself," she concluded.
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