Matthew McConaughey, Oscar winner for his role in "Dallas Buyers Club," has decided to register a trademark for his voice and likeness to prevent their unauthorized use by artificial intelligence. This information was published by the BBC.
According to The Wall Street Journal, fragments from the film "Dazed and Confused" (1993), including the actor's iconic phrase "All right, all right, all right," have been registered with the U.S. Patent Office. This is the first case where a celebrity is using trademark law to protect their image from AI.
McConaughey noted that his goal is to establish clear boundaries for the use of his voice and likeness, emphasizing the importance of consent and authorship in the age of artificial intelligence.
Experts warn of the growing risks associated with AI for celebrities, including the potential for reputational damage and loss of licensing revenue. Previously, stars like Scarlett Johansson and Taylor Swift have already faced issues with fake AI-generated images and voices.
