Farmers and processing enterprises were given the opportunity to sell directly, which allowed them to avoid intermediary markups. As a result, prices for everyday goods dropped to levels below market prices. For example, fresh beef is offered at the fair for 680 soms per kilogram.
Such fairs are held according to an approved schedule across the country. This trading format not only supports local producers by providing them access to the market but also helps residents of the region significantly save on purchasing quality products.
