Open Central Asia: Kyrgyzstan proposed to create a unified tourist brand

Марина Онегина Economy
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Today in Bishkek at the business forum "B5+1: Central Asia - USA," Erdenet Kasymov, head of the tourism department at the Ministry of Economy and Commerce of Kyrgyzstan, presented the concept of transforming the region into a unified tourist destination.

In his opinion, the unification of the tourism sector could be the key to rapid economic development for the countries of Central Asia.

Kasymov noted that for travelers from the USA, Europe, and Asia, this region is perceived as a whole. International tour operators are particularly interested in combined tours along the Silk Road, which cover three to five countries. In this regard, Kyrgyzstan is presenting the Open Central Asia concept, aimed at creating a marketing structure that complements national brands.

Key initiatives were announced at the forum:
The head of the department emphasized that the success of the region's tourism industry largely depends on the quality of service at every stage of the journey. Additionally, the development of transport logistics is an important condition for increasing tourist flow, as reported by the Ministry of Economy.
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