According to the results of 2025, sales of Porsche cars decreased by 10% compared to 2024, totaling 279,449 units. This decline is the sharpest since 2009, as reported by Bloomberg, citing company data, as conveyed by RIA Novosti.
In the domestic market of Germany, sales fell by 16%, corresponding to 29,968 cars sold. In the rest of Europe, a decrease of 13% was recorded, amounting to 66,340 vehicles. At the same time, the Macan model showed positive dynamics, increasing sales by 2% to 84,328 units, of which more than 50% are electric versions (45,367 cars).
In North America, the number of cars sold remained virtually unchanged compared to the previous year, reaching 86,229 vehicles. This region remains the largest market for Porsche, as it was last year.
In the Chinese market, sales fell by 26% compared to 2024, totaling 41,938 cars. The main reasons for the decline are related to the unfavorable market situation, especially in the luxury goods segment, as well as high competitiveness in the Chinese market.
Porsche AG, a subsidiary of Volkswagen, is in competition with other luxury car manufacturers such as Lamborghini, Bentley, and Bugatti.
