He noted that within the framework of the EAEU, only those dietary supplements that have undergone state registration are allowed for sale. However, recently there has been a sharp increase in the sales of dietary supplements in Kyrgyzstan, many of which are not registered either in Kyrgyzstan or in other countries of the Eurasian Economic Union. This poses a potential threat to public health.
Kalpaev emphasized that until 2017, dietary supplements in the republic were considered medicinal products, but then their status changed, and they were classified as food products.Nevertheless, some manufacturers and sellers continue to advertise their products as medicines, misleading consumers and creating a false impression of the possibility of replacing full-fledged treatment. The deputy noted that advertisements often feature people in white coats and medical equipment, which enhances consumer trust in the product.
Moreover, religious symbolism and musical accompaniment are often present in the advertising materials for dietary supplements, which also raises concerns according to Kalpaev.
This is a subtle but effective manipulation aimed at gaining the trust of believers and creating a sense of religious approval for the product. Images of children are also used, which prompts parents to buy dietary supplements whose safety is not confirmed.Kalpaev expressed particular concern that some citizens perceive the advertising of dietary supplements as truthful. "Dietary supplements are not medicines. They do not treat, diagnose, or prevent diseases. The most serious risk is that people may refuse treatment and start taking dietary supplements, which can lead to a deterioration of their condition and even threaten their lives," the deputy stated.
It is proposed to prohibit the advertising of dietary supplements in the following cases:
- if it creates the impression that dietary supplements are medicinal products or have healing properties, including mentioning diseases;
- if images of medical workers or visual elements imitating medical practice are used;
- if religious symbolism or images of religious leaders are present;
- if the advertisement is addressed to minors or contains images of children;
- if there are references to cases of healing or improvement in people's conditions.
