The graphic concept draws inspiration from ancient engravings and rock art
The World Nomad Games, scheduled for September 2026, have unveiled their new identity, presented by the international secretariat of the event.
The foundation of the concept is respect for cultural roots and the continuity of generations. At the center of the visual is a cross-section of a tree, whose rings symbolize memory, time, and the resilience of traditions passed down from generation to generation. The lines radiating from the center resemble an echo, illustrating an idea that originated in Kyrgyzstan and gained global recognition. The spiral shape also refers to the Milky Way, which has served as a navigational guide for nomads for centuries and symbolizes movement, the search for paths, and the unification of cultures in modern times.
The graphic design, inspired by ancient engravings and rock paintings, creates a concise and expressive visual language that is understandable to an international audience and suitable for both digital platforms and large visual media.
photo www
