On March 8, gifts are most often purchased by women. How much are they willing to spend? » Gazeta.kg

The Wildberries Customer Service and Experience Department presented data on consumer preferences ahead of the spring holidays in the countries where the company operates. A survey conducted among active users of the platform in Kyrgyzstan involved several hundred people who shared their plans for International Women's Day on March 8.

This day remains one of the most significant holidays, having a noticeable impact on consumer habits.

According to the study, 72% of respondents noted that the holiday is actively celebrated in their circles, 71% plan to celebrate it in 2026, while only 10% stated that March 8 is not part of their traditions.

“March 8 in Kyrgyzstan is a warm and meaningful event. We see that people prepare for this day in advance and increasingly choose online shopping as a convenient way to make purchases,” said Alexander Vorobyov, director of Wildberries in Kyrgyzstan.

The associations that arise among the residents of the country with this holiday include femininity, care and respect for women (46%), flowers and gifts (44%), spring and renewal (37%), as well as joy and positive emotions (29%).

Among men, 63% plan to give gifts, most often to their mothers (84%), spouses and partners (59%), and sisters (43%). At the same time, 69% of women also plan to give gifts, primarily to their mothers (83%), sisters (50%), and daughters (44%). In terms of budget, 49% of buyers are ready to allocate between 2,000 and 6,000 soms (the average budget is 5,000 soms), 21% want to stay within 2,000 soms, while 30% expect to spend more than 6,000 soms.

Top gift categories:

flowers - 57%;
cosmetics - 49%;
perfume - 38%;
household goods - 33%;
sweets - 32%;
clothing and accessories - 26%;
jewelry and watches - 25%;
gadgets and electronics - 22%;
books and hobbies - 17%.

Women's wishes:

flowers - 49%;
cosmetic products - 48%;
perfume - 44%;
clothing and accessories - 40%;
jewelry - 39%;
books - 30%;
tech and electronics - 28%.

Buyer Analysis in Kyrgyzstan

Gender:

women - 60%;
men - 40%.

Age:

18-34 years - 52%;
35-54 years - 47%;
55 years and older - 1%.

Spring holidays in Kyrgyzstan demonstrate a diversity in consumer demand: March 8 generates sustained interest from buyers, while other traditional holidays remain primarily family and cultural events.