In China, a "new labubu" has emerged. What do Buddhist monks have to do with it?

Сергей Гармаш Society
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The new line of surprise toys from Pop Mart, called Pucky Knock Knock, has been released in China and is inspired by the Buddhist ritual instrument known as muuy, or "wooden fish." This event has become a real sensation, especially following the success of the previous labubu series, as reported by the South China Morning Post.

Muuy is a wooden block shaped like a fish that Buddhist monks use to create rhythm while chanting sutras. This instrument symbolizes the monks' determination on their path to understanding the teachings of Buddha.

Mobile applications that allow users to play with muuy, used as a means of meditation, are gaining popularity among the youth. In the process of "tapping" on them, young people find tranquility and can accumulate points and luck by using the "wooden fish" on their smartphones, the publication notes.

The Pucky Knock Knock series includes six regular figures and one secret figure. The regular toys help owners accumulate wit, happiness, luck, wisdom, and wealth, while the secret figure in "blind boxes" contributes to achieving "success."

The design of the toys is based on the character Pucky, created by a Hong Kong artist for Pop Mart in 2018. This character has already gained popularity on social media, becoming the successor to the well-known "labubu." Some employees, overwhelmed with work, note that Pucky Knock Knock helps them cope with stress.

The series was launched in January, and the price of one toy was 99 yuan, equivalent to $14. It is reported that the toys sold out quickly in the official store, and on the secondary market, the secret version reaches a price three times higher than the original.
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