The most popular among buyers were talismans, which accounted for 36% of the total sales volume. Interest in them increased by 2.2 times.
“The average cost of one talisman was 498 rubles, which is 33% less than in 2024. The greatest growth was observed in aspen stakes, which were purchased four times more frequently. At the same time, the average purchase amount decreased by 6% to 333 rubles,” the study notes.
A rise in demand for runes was also recorded, amounting to 54%. Meanwhile, interest in glass spheres increased by 101%, in voodoo dolls by 63%, in pendulums for dowsing by 34%, in black candles by 8%, and in wormwood by 2.6 times.
However, it is worth noting that the demand for Tarot cards decreased by 5%.
In 2024, the overall interest in magical attributes in Russia increased by 34% compared to the previous period, and the volume of services in this category reached 2.4 trillion rubles, which is 19 times greater than the market for psychological assistance.
