TikTok Star Khaby Lame Sold His Face for a Record Amount

Марина Онегина Society
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Khabi Lame, the most popular TikToker in the world with 270 million followers, has acquired a record sum by selling part of his company Step Distinctive to Rich Sparkle Holdings for $975 million, as reported by Tell News Magazine.

One of the most interesting aspects of the deal is that Khabi will have an official AI twin. This digital counterpart will conduct streams and sell merchandise while Lame himself takes a break. Moreover, the AI clone will be able to generate content in multiple languages simultaneously.

Additionally, it is important to note that Khabi did not just receive a one-time payment. He has become the controlling shareholder of Rich Sparkle Holdings, allowing him to transition from an influential creator to a corporate player, as noted in the article.

Experts emphasize that the structure of the deal is as innovative as its scale. Instead of standard sponsorship contracts or one-time payments, Lame opted for a strategy of acquiring equity in the company, aiming for long-term benefits and growth that will surpass traditional influencer income.

It is predicted that Khabi's audience could generate over $4 billion in annual revenue through active social media sales, licensing, and AI-generated content.
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