The film about Melania Trump is the result of investments from Amazon MGM Studios, which paid about 40 million dollars for the rights to the film, with an additional 35 million allocated for marketing and distribution. After its theatrical run, the film will be exclusively available on the Amazon Prime Video platform.
However, experts predict that the film may face challenges in generating revenue. Critics note that the advertising costs are comparable to those of large film projects, which is unusual for documentaries. In light of this, weak ticket sales only add fuel to the fire of discussions about the financial viability of the project. Expected earnings for the opening weekend range from 1 to 5 million dollars.
“The film MELANIA is a must-see. Tickets are selling out quickly, don’t miss your chance!” Donald Trump wrote on his platform TruthSocial on January 26.
“This film could become an unexpected success,” commented Daniel Loria, senior vice president of Boxoffice Company. “Such films rarely get a wide release.”
The political context also highlights the importance of this project. Some experts question whether such a large deal is a sign of support from Amazon for the current administration. However, the company denies such assumptions, emphasizing that the decision to purchase was driven solely by commercial interests and expectations of audience interest.
“We acquired the rights to the documentary and series about Melania Trump because we believe it will engage viewers,” Amazon representatives stated.
At the premiere held last Thursday, House Speaker Mike Johnson noted that he sees nothing wrong with Amazon's decision. “This is business. They aim to make money, and I am confident that this film will be profitable for them. However, it also has immense cultural significance,” Johnson stated.
