In the latest report "Global 500 - 2026" from Brand Finance, Apple once again took the top spot, with its value increasing to an impressive $607.6 billion, which is $33.1 billion more compared to $574.5 billion in 2025.
The top three in the ranking continues with brands from the USA:
- Microsoft, valued at $565.3 billion (a 23% increase over the year);
- Google, which rounds out the trio with a value of $433.1 billion.
In fourth place is Amazon, with a valuation of $369.9 billion. One of the most notable news of the year was the sharp rise of Nvidia: the value of this brand increased by 110% and reached $184.3 billion, allowing it to take the 5th position.
The top 10 most expensive brands in the world in 2026:
As for the country breakdown, the United States confidently holds the first place, with 192 American companies in the list of the top 500. China is in second place with 68 brands, followed by Japan and France (33 companies each), as well as Germany (26) and the United Kingdom (25).
Experts emphasize that the total value of the five hundred largest brands in the world has increased by 11% and reached a record $10.4 trillion. The main factor for this growth in 2026 was the adoption of artificial intelligence solutions, which allowed technology companies to significantly outpace representatives of traditional industries.
The only Russian brand to make it into the Global 500 list for 2026 is Sber, which demonstrated impressive growth, rising 142 positions.
